| Retail Furniture
The company was started by
Samuel Tatelman in 1918 in Waltham, Massachusetts. Samuel
sold furniture out of the back of a truck until 1926. In the
late 1930s, his son Edward joined the business. In 1973,
Barry and Eliot Tatelman took over the business from their
father, Edward. They stopped advertising on the back page of
the Waltham paper and started on radio. In 1983, Barry and
Eliot built the Nashua, New Hampshire location, and it was
extremely successful. In 1987, they opened the Avon,
Massachusetts location, creating the largest traffic jam
ever recorded on Route 24. Barry and Eliot had to go on the
radio to beg people not to come. Customers stood in line for
hours waiting for their turn to go into the showroom. On
Mother's Day 1992, the Motion Odyssey Movie (MOM) opened in
the Avon store, after 5 years of planning and a $2.5 million
investment. Over 1 million people experienced MOM, raising
more than $300,000 for non-profit organizations. On April
17, 1998, Barry and Eliot opened the biggest Jordan's
Furniture to date with 120,000 sq ft (11,000 mē). of
showroom space and a Mardi Gras/Bourbon Street theme, the
Natick, Massachusetts location introduced Jordan's to the MetroWest area. In October 1999, the Tatelman brothers sold
the company to investment firm Berkshire Hathaway.
The sale
was intended to increase the financial backing of Jordan's
Furniture for future growth. To celebrate, each employee
received a financial gift of 50 cents for every hour ever
worked at Jordan's. Operationally, nothing changed. Barry
and Eliot remained at the helm, still starring in all radio/tv
commercials and as integral parts of the company. On
Thursday, August 22, 2002, the IMAX 3D Theater at Jordan's
Furniture in Natick opened its doors to the public. This new
venue offered a new level of "shoppertainment" in Jordan's
Furniture history. The Waltham store closed in 2004, the day
the new Reading, Massachusetts store opened, which was the
largest of Jordan's locations. It includes a complete
showroom, warehouse, and 3D IMAX movie theater. In addition,
Jordan's opened a 750,000 sq ft (70,000 mē).
Warehouse/Office complex in Taunton, Massachusetts. In 2005,
the warehouse underneath the Avon store was converted into
the Colossal Clearance Center, containing over 60,000 square
feet (5,600 mē) of clearance merchandise.
From - wikipedia.org |
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